Business Conduct

Visible Safety Values

  • Commitment to customers, partners, and technology.
  • Willingness to accept challenges and resolve to deliver results.
  • Accountable for commitments, quality and results to customers, shareholders, partners, and employees.

As responsible business leaders it is not merely acceptable that we intend to do things right, it is important that we conduct business the right way. That means making decisions and taking actions that are ethically correct and in compliance with all applicable legal requirements.

Standards of Conduct

Regulatory Compliance: We are aware of and obey the laws and regulations that govern the global management of our business. We are responsible for understanding these laws and regulations as they apply to our jobs and for preventing, detecting, and reporting instances of non-compliance to a member of Visible Safety management.

Lobbying: We recognize our right and responsibility to lobby on behalf of issues that affect our company and business operations. We conduct our lobbying activities in compliance with applicable laws and regulations governing these activities.

Political Activities and Contributions: Visible Safety employees are encouraged to exercise their right to participate in political activities. Any decision to become involved is entirely personal and voluntary. Employees' personal political activities are done on their own time and with their own resources.

Regulatory Investigations, Inspections, and Inquiries: We are direct, honest, and truthful in our discussions with regulatory agency representatives and government officials. During investigations, inspections, and inquiries we work with Visible Safety's Legal, Accounting and/or Corporate Affairs members and cooperate by responding to appropriate requests for information.

International Business Activities: Visible Safety acknowledges and respects the diverse cultures, customs, and business practices it encounters in the international marketplace. Visible Safety will comply with both the applicable Canadian and U.S. laws and regulations that govern its operations and local laws wherever it does business.

Sensitive Payments: Visible Safety complies with the anti-corruption laws of the countries in which it does business. Visible Safety and its agents/partners/representatives will not make any direct or indirect payments or promises of payment to foreign government officials for the purpose of inducing the individual to misuse his/her position to obtain or retain Visible Safety business.

Export Control: In order to protect Canadian national security, implement Canadian foreign policy, and preserve scarce resources, the Canadian government may restrict the export of certain technology and products, including certain technical goods. We observe restrictions applicable to our business placed on the export and re-export of a Canadian product or component of a product, good, service, or technical data.

Fair Competition and Antitrust: As a global business, we encounter laws and regulations designed to promote fair competition and encourage ethical and legal behavior among competitors. Antitrust laws and fair competition laws generally prohibit any activity that restrains free trade and limits competition. We conduct our business in compliance with these laws.

To our Customers

Responsible Leadership: We manage our business responsibly in order to maintain the confidence, respect, and trust of our customers, consumers, partners, shareholders, and other audiences. We are committed to acting with integrity, investing in new product development, being responsive and accountable to our customers and partners, and remaining a leader in our field. We understand the responsibility that comes with being a worldwide technology and business leader and accept our unique role in both our industry and the global business community.

Product and Service Quality: Visible Safety's products and solutions are developed and managed to meet the expectations of our customers, consumers, and partners for high quality and exceptional service. We continually seek new ways to improve our products, service, and responsiveness.

Communication: We apply standards of full, fair, accurate, timely, and understandable disclosure in reports and documents that are filed or submitted to the Securities and Exchange Commission, and in other public communications as well. We establish and maintain clear, honest, and open communications; listen carefully; and build our relationships on trust, respect, and mutual understanding. We are accountable and responsive to the needs of our customers, consumers, and partners and take our commitments to them seriously. Our advertising, sales, and promotional literature seeks to be truthful, accurate, and free from false claims.

Obtaining Competitive Information: Visible Safety has an obligation, and is entitled, to keep up with developments in our industry, including obtaining information about our competitors. We obtain information about our competitors through honest, ethical, and legal methods.

Vendors: Visible Safety vendors must adhere to the highest standards of ethical behavior and regulatory compliance and operate in the best interest of Visible Safety. Vendors are expected to provide high-quality services and products while maintaining flexibility and cost-effectiveness. All vendors are required to read and comply with the Visible Safety Vendor Code of Conduct and, when appropriate, train their employees and representatives to ensure that they are aware of Visible Safety's expectations regarding their behavior. We do not engage in any unethical or illegal conduct with our vendors. We do not accept incentives such as kickbacks or bribes in return for conducting business with them.

Our Fiscal Strength is Your Benefit

Financial Integrity: We honestly and accurately record and report business information. We comply with all applicable local, provincial, and federal laws regarding record completion and accuracy. We require that financial transactions be executed in accordance with management's authorization, and recorded in a proper manner in order to maintain accountability for Visible Safety's assets. Our financial information reflects only actual transactions and is in compliance with Visible Safety and other applicable accounting practices.

Use and Protection of Assets: We wisely use and protect the assets of the company, including property (both physical and intellectual), supplies, consumables, and equipment. We use these assets exclusively for Visible Safety's business purposes.

Fiscal Responsibility: Visible Safety employees exercise good stewardship over and spend Visible Safety's funds in as responsible a manner as possible.

Use of Information Technology: At all times, we should use good judgment and common sense; conduct ourselves ethically, lawfully, and professionally; and follow applicable authorization protocols while accessing and using company-provided information technology and its contents. In using these company assets and systems, we do not create, access, store, print, solicit, or send any material that is intimidating, harassing, threatening, abusive, sexually explicit, or otherwise offensive or inappropriate, nor do we send any false, derogatory, or malicious communications.

Intellectual Property: We comply with the laws and regulations that govern the rights to and protection of our own and others' copyrights, trademarks, patents, trade secrets, and other forms of intellectual property.

Creation, Retention, and Disposal of Records and Information Assets: We create, retain, and dispose of our business records and information assets, both written and electronic, as part of our normal course of business in compliance with Visible Safety policies and applicable regulatory and legal requirements.

Confidential and Proprietary Information: We respect our ethical and legal responsibilities to protect Visible Safety's confidential and proprietary non-public information and communicate it only as necessary to conduct Visible Safety's business. We do not use this information for our personal advantage or for non-Visible Safety business use, and maintain this confidentiality even after Visible Safety no longer employs us.

Third-Party Software: We use software and other content information only in accordance with their associated licenses and/or terms of use. We prohibit the making or using of copies of non-licensed copyrighted material, including software, documentation, graphics, photographs, clip art, animation, movie/video clips, sound, and music.

Conflicts of Interest: Visible Safety employees are expected to act in Visible Safety's best interests and to exercise sound judgment unclouded by personal interests or divided loyalties. Both in the performance of our duties for Visible Safety and our outside activities, we seek to avoid the appearance of, as well as an actual, conflict of interest. If in doubt about a potential conflict, speak with your immediate supervisor, manager, another member of management.

Gifts and Entertainment: Visible Safety policy and practice encourage the use of good judgment, discretion, and moderation when giving or accepting gifts or entertainment in business settings. Gift giving and entertainment practices may vary in different cultures; however, any gifts and entertainment given or received must be in compliance with law, must not violate the giver's and/or receiver's policies on the matter, and be consistent with local custom and practice. We do not solicit gifts, entertainment, or favors of any value from persons or firms with which Visible Safety actually or potentially does business. Nor do we act in a manner that would place any vendor or customer in a position where he/she may feel obligated to make a gift, provide entertainment, or provide personal favors in order to do business or continue to do business with Visible Safety.

Purchasing Decisions and Practices: In our purchasing decisions, negotiations, contract development, and contract administration we comply with the applicable laws and regulations that govern those relationships.

Our Work Environment

Openness, Honesty, and Respect: In our relationships with each other, we strive to be open, honest, and respectful in sharing our ideas and thoughts, and in receiving input.

Diversity: Visible Safety promotes and supports a diverse workforce at all levels of the company. It is our belief that creating a work environment that enables us to attract, retain, and fully engage diverse talents leads to enhanced innovation and creativity in our products and services.

Equal Employment Opportunity : Visible Safety promotes a cooperative and productive work environment by supporting the cultural and ethnic diversity of its workforce and is committed to providing equal employment opportunity to all qualified employees and applicants. We do not unlawfully discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, marital status, age, disability, or veteran status in any personnel practice, including recruitment, hiring, training, promotion, and discipline. We take allegations of harassment and unlawful discrimination seriously and address such concerns that are raised regarding this policy.

Safety and Health: A safe and clean work environment is important to the well-being of all Visible Safety employees. Visible Safety complies with applicable safety and health regulations and appropriate practices.


© 2009 Visible Safety Inc.